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Soma is the purpose designed artificial intelligence assistant built into our applications using complex data queries and our unrivalled FMCG DNA to help you become more profitable

Soma is an advanced AI-powered assistant designed to revolutionise sales efficiency and decision-making. Soma continuously analyses data, identifies patterns, and provides actionable insights to help enhance your sales and delivery strategies. Here are some ways Soma empowers business to achieve more:

 

Intelligent Customer Suggestions

Sales reps often fall into patterns of visiting the same customers repeatedly, leaving others to become dormant. Soma breaks this cycle by analysing sales trends, customer activity, and potential opportunities to suggest customers to be visited. By prioritising the right customers, Soma helps sales reps focus their efforts where they’ll have the greatest impact, increasing efficiency and driving revenue growth.

Product Recommendations for Upselling and Cross-Selling

Customers tend to reorder familiar products, but Soma goes a step further. By analysing purchasing patterns and customer preferences, Soma can suggest additional products likely to interest each customer. These tailored recommendations not only increase sales but also enhance customer satisfaction, helping sales reps build stronger relationships and maximise productivity.

 

 

Future-Focused Sales Forecasting

While knowing your current sales position is important, anticipating future performance is crucial for staying ahead. Soma leverages advanced forecasting models to predict sales trends, account for seasonality, and identify underlying growth opportunities or risks. With these insights, sales reps can take proactive measures to address potential shortfalls or capitalise on emerging opportunities, ensuring goals are consistently met or exceeded.

Optimised Van Sales Stock Management

Efficient stock management is essential for van sales vehicles. Overloading with unnecessary inventory increases costs, while under-stocking or carrying the wrong products leads to missed sales and wasted trips. Soma analyses past sales, product demand, and market trends to forecast and suggest the ideal loadout for each trip. This minimises waste, reduces costs, and ensures sales reps always have the right products on hand to meet customer needs.

Personalised Insights and Automation

Soma doesn’t just provide general suggestions—it tailors its recommendations to the unique needs of your sales operation. Whether it’s optimising visit plans, identifying upselling opportunities, or improving stock logistics, Soma’s insights are specific, actionable, and designed to save time while boosting revenue.

Always Learning and Improving

Soma grows smarter with every interaction, continuously learning from sales data and adapting to new challenges. This ensures that its recommendations remain relevant and effective, even as market conditions evolve. Sales reps and managers can rely on Soma as a trusted partner that evolves alongside their business.

Soma is your sales team’s secret weapon, helping you work smarter, not harder. By combining powerful analytics with intuitive suggestions, Soma streamlines processes, boosts productivity, and ensures your team stays ahead in a competitive market. Let Soma handle the complexity so you can focus on what matters most—building relationships, closing deals, and driving growth.

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